To buy! To buy! To buy! In New York, Balenciaga’s stock soars even higher
Under the direction of Demna, iconoclastic and mononymous creative director, Balenciaga unveiled collections in Paris, via a video game, and in the world of The Simpsons. But until Sunday, Demna had yet to put on a show in America, where some of her oldest, most enthusiastic and famous clients reside.
That’s why Ye, who is known for emptying entire stores of Balenciaga clothing at once, was pacing the trading floor of the New York Stock Exchange on Sunday morning, attending the brand’s Spring 23 fashion show.
Demna, who wanted her first Balenciaga show in the United States to take place in an iconic New York location, has had a somewhat odd sense of timing lately: her presentations, which recently leaned on an unconditional sense of dystopia, had a strange way of matching the mood of the news. Its long-scheduled Fall 22 release, where blanket-clad models simulated a biblical snowstorm, was all the more poignant against the backdrop of the war in Ukraine and the European refugee crisis that has monitoring.
Likewise, it was darkly poetic that Demna put on a show in the heart of Wall Street during a potentially recession-level stock market crash, even though it was, technically, a coincidence. “We thought, for example, what are the iconic places in New York? Demna explained to a group of reporters after the show. Central Park didn’t work, so they looked downtown. “I’m too busy adjusting jackets and coats” to read the stock market news, he said. Yet, as Demna often points out, fashion’s job is to reflect the world to us. And he has a better idea of how, when and where to do it than any designer working today.
(Less coincidence: Balenciaga will start accepting cryptocurrency payments from next month, according to a report this week, though Demna admitted he doesn’t have one and doesn’t understand it.)