Seven-year-old British boy became the youngest Booth supplier to create ‘delicious’ fruit jars
A seven-year-old boy became a supermarket’s youngest supplier after writing to his manager asking him to stock his mother’s “delicious” jars of fruit. Entrepreneur Edgar Johnson was so enamored with his mother Jane’s healthy creation last year that he decided to write a letter to the manager of his favorite supermarket, Booths. The store, dubbed “the Waitrose of the North,” offered advice – getting the couple to take action by ramping up production and selling the jars at a farmers market. Due to the incredible popularity of Snacks, the dynamic duo – plus daddy Clive – now make over 100 jars per week and supply two Booths stores in Lancashire. That makes Edgar, a sophomore from Mere Brow Village, their youngest and arguably most creative vendor in the illustrious 175-year history of Booths. His mother’s creation incorporates tangerine, kiwi, pineapple, strawberry, apple and grape in a small jar that sells for £ 2.50 each. Making them extra special is Edgar’s hallmark of naming them “Family Fuit” – initially a misspelling on the part of the youngster that has been kept for authenticity. He said: “It’s really exciting to see something that we did on the shelves in the stores. It was my idea to do it and I found it all really fun. I like to help get everything ready and then bring it to the pits as well. “It’s really exciting to know that people will eventually get their hands on our jars of fruit. “We were at the store recently and noticed that some of our jars had been purchased. Hope everyone enjoys them as much as I do. ”His proud mum Jane started making fruit jars last September after starting a gluten free diet and one day handed Edgar one as a snack. tells her mom that the jars should be sold to Booths, the family’s local supermarket, which holds a special place in their hearts because of Jane’s maiden name being Booth. Jane, a director of the company, has Said, “It was all from Edgar, he thought the salad was so good it was worth sharing and he designed the logo himself. “We started packing it for local bake sales and farmers’ markets and it all took off. “We are incredibly proud of Edgar. Seeing his product in the cabins is amazing, we shopped there for a long time. He did a great job. “I remember very well that he asked for ‘family fruits’ and that was really when the idea was born.” Edgar always felt a connection because of that and, like that is where we’ve always done our shopping, it’s the only supermarket he really knows. ”The little boy started designing the logo before the whole family started packing and selling them at a local farmer’s market Incredible popularity there led to a flood of orders and eventually Edgar and Jane writing to Booths director Graham Booth telling him what they had on hand. A virtual tour of their manufacturing center followed. , followed by an online pitch and they made a deal to supply their jars to Burscough and Hesketh Bank stores. The family now buys fruit in bulk and prepares it, which involves washing, cutting and packing it. ‘pack in a purpose-built hut in their back garden. Edgar plays a r Important role in the process, helping to wrap and also picking up apple stickers – as well as snacking on scraps. He is rewarded for his incredible efforts with an occasional Lego set, while the family donates to Derian House Children’s Hospice in Chorley. Jane said: “I am absolutely amazed at the popularity of the product and how quickly things have evolved.” It’s wonderful to see and all credit goes to Edgar. He’s amazing. ”Booths fresh produce buyer David Morris said,“ We were really impressed with Edgar’s initiative and entrepreneurship. “We’re so used to seeing products, especially unhealthy products, marketed to children. “Having a healthy nutritious product marketed by a child seemed like a good turn and something we could try to sell in our stores. “Anything that encourages kids to eat healthier and encourages those who want to sell premium food and drink gets a boost from Booths. With 26 Booths stores still out of stock of Family Fruit, ambitious Edgar hopes to see his product appear on more shelves across the country during the year.