Rihanna launches Fenty 2021 fragrance
We recalled it in 2019: Rihanna has finally launched Fenty’s first fragrance. Fenty Eau de Parfum, $ 120, fell on August 10 on FentyBeauty.com and immediately sold out. For the past four months, fans have been waiting for the opportunity to shop, and now we finally have all the details. The perfume will be back on December 6, just in time for Christmas, and available for international shipping. The brand encourages fans to sign up to be notified the second it returns.
“That’s what I love most: it’s an experience, it’s a memory, encapsulated in a scent,” Rihanna says of the scent. “A smell, you will never forget it.” She traveled to Grasse, France, where she worked with LVMH master perfumer Jacques Cavallier Belletru to create the sexy and warm fragrance. The notes are magnolia, musk, tangerine, blueberry, Bulgarian rose absolute, geranium and patchouli. Unlike so many other celebrity scents, the Fenty scent doesn’t smell sticky – soft or overtly floral – it is a bold, elevated, and sultry scent.
The scent is housed in an amber-brown glass bottle designed to fit Rihanna’s palm snugly. “I wanted a rich color that really represents all genres from all walks of life. Brown is my favorite color. Brown is who I am. Brown is where I come from. If I want to create a scent that represents me, even the body language of the bottle has to marry that, ”she says.
This isn’t the superstar’s first adventure in perfume, although it is the first for Fenty. Rihanna had a collection of 11 fragrances with perfume house Parlux, the first of which was released in 2010. Fans may recall some of the more popular fragrances: Nude, Reb’l Fleur, and Riri. She even had a cologne called Rogue Man.
It’s no surprise that Fenty Eau de Parfum is a hit. This is because Rihanna is known for her delicious smell. A Twitter feed in 2019 pieced together all the times other celebrities like Jennifer Lawrence and Nick Jonas have mentioned Rihanna’s scent.
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So what does Rihanna look like? These days, probably the Fenty perfume. But as first reported by Stylecaster, Rihanna’s friend @StylishGent filmed a video with Rihanna in 2016 in which he says she wears By Kilian Love, Don’t Be Shy. Rihanna is seen in the background of the video, looking utterly annoyed that he is telling the world about her signature scent.
As a reminder, Rihanna first launched Fenty Beauty in 2017 and, thanks to her commitment to inclusivity and innovative formulas, it was a huge success. She followed it up with Fenty Skin in 2020, and is now building her next brand: Fenty Parfum. Fenty Hair is rumored to follow.
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