Reebok prepares collaboration with inside design agency Eames Workplace – Sourcing Journal
Reebok teased an upcoming collaboration with historic inside design home Eames Workplace on Instagram Monday morning.
Whereas the shoe model hasn’t offered a lot data on what form it can take, it mentioned the collaboration – slated for fall – will likely be “rooted in a heritage that goals to convey the worlds of the attractive collectively.” -arts, inside design and streetwear. “
Reebok added that the trouble will proceed Eames Workplace’s mission to protect and develop the legacy of designers Charles and Ray Eames and their contributions to the fields of structure, furnishings design, industrial design, manufacturing and photographic arts.
The prolific husband and spouse duo labored collectively for many years, beginning within the Nineteen Forties. Examples of their iconic Eames Lounge Chair, certainly one of their most well-known works, are within the everlasting assortment of the Museum of Fashionable Artwork in New York.
Reebok mentioned it plans to launch official particulars and details about its collaboration with Eames Workplace within the coming months.
Information of the shoe model’s mysterious collaboration comes because it prepares to interrupt up with Adidas. After buying Reebok for $ 3.8 billion in 2006, the father or mother firm started the formal technique of eradicating the label in February.
Adidas didn’t present a lot new data on the deliberate divestment throughout its Digital Investor and Media Day on Wednesday. The method, he famous, will price him round 250 million euros ($ 298 million) in stranded prices this 12 months.
Many names have emerged as potential new house owners, together with Genuine Manufacturers Group. The model administration firm has been on a procuring spree lately, selecting up manufacturers like Barneys, Ceaselessly 21, Fortunate Model Dungarees and Brooks Brothers. Different potential bidders reported embody Timberland and North Face proprietor VF Corp., Chinese language Anta Worldwide Group Holdings and hip-hop mogul Percy “Grasp P” Miller.