‘Potato Milk’ set for big 2022 ahead of supermarket debut
It seems like anything can be turned into milk these days and spuds are the latest to make the cut.
A supermarket in the UK will welcome ‘potato milk’ to its shelves for the first time and expects many more to follow suit.
It will be available in 22o Waitrose stores, according to The Guardianwith brand name Dig being the manufacturer behind the latest plant-based milk craze.
It’s now a multi-million dollar industry with soy, almond and oat milks becoming the norm on the shelves. This also allows vegans to enjoy a milk substitute.
Dug is a brand based in Sweden and claims that the potato milk will produce “the perfect froth” for a coffee and will be “deliciously creamy” for all intents and purposes.
Potato milk will hit the shelves at Waitrose this week.
Dug, a Swedish brand of potato milk, is on sale in 220 Waitrose stores.
let’s talk about it [THREAD] 👇
(Photo: Kirsty Bosley) pic.twitter.com/iPhzqCjage
— NottinghamshireLive (@nottslive) February 9, 2022
Waitrose has an official ‘alternative milk buyer’ in its directory in Alice Shrubsall who spotted the drink. She thinks shoppers are becoming more “experimental” with their milk choices.
the Dig carton will contain a mixture of ingredients such as peas, canola oil and potatoes. They say growing potatoes is more environmentally friendly than harvesting nuts.
What does it taste like? Apparently, not much at all. According to the Guardian, it is praised for its “neutral” flavor and pairs well with most popular hot drinks, cereals or dishes.
“Tadhg Furlong loves his potatoes. So he might have six or ten potatoes. So, I have to say ‘Tadhg, you are eating too many potatoes’ https://t.co/YXp69UWDKl
— Balls.ie (@ballsdotie) May 3, 2018
The perfect brand ambassador
If Dug is looking for a dump, he’ll know to look to the Irish first given our potato heritage. If they are looking for an ambassador, look no further than Tadhg Furlong.
The world-class accessory has developed an affinity for spuds, as a 2018 article shows when we interviewed Leinster nutritionist Daniel Davey:
Tadhg Furlong loves his potatoes. So he could have six potatoes or ten potatoes. So I have to say ‘Tadhg, you eat too many potatoes’. You can do this on game day because potatoes are a good source of energy, but on days when you’re sitting on the couch, you won’t need ten potatoes.
He has a kind of potato addiction. Tadhg is someone you can have fantastic conversations with as he is from the countryside and he loves food. If you put good food in front of Tadhg, he will like it, and not just potatoes. But he’s been in Dublin for a while now, so his palette has expanded!
Tadhg could be joined by teammates Andrew Porter and Ronan Kelleher on the marketing side. The 2nd row on Twitter gave them a very appropriate nickname.
“The Carvery” is a performance of the indomitable Irish front row containing “Spuds, Beef and Porter” that would scare any opposition.
So, Dig, we have your brand ambassador(s). A few shots of ‘The Carvery’ drinking potato milk and you’re onto a winner.
– The 2nd Row (@the2ndRow) February 5, 2022