Overview of the global perfume market through 2027 – With LVMH, Coty and Elizabeth Arden, among others
The report “Fragrance Market – Size, Share, Outlook and Opportunity Analysis, 2019-2027” has been added to ResearchAndMarkets.com offer.
Perfumes are products that are used to increase the scent of the body and create a natural aroma. Perfumes are made by mixing fragrance ingredients, fixatives and solvents. The ingredients used to produce perfumes include natural resources such as flowers, fruits, herbs, spices and leaves and synthetic chemicals such as benzophenone, acetaldehyde and benzyl salicylate.
The demand for perfumes is expected to increase during the forecast period due to increasing purchasing power of consumers, improving economic situation in emerging economies and growing preference for luxury goods are some. – one of the key factors driving the growth of the luxury perfume market.
On the basis of product type, the global perfume market is segmented into eau de parfum, eau de toilette, cologne, and fresh water. In 2019, the Eau de Parfum segment had the highest market share, in terms of revenue, due to the easy availability of perfumes in different price ranges, which is driving the demand for perfumes.
The current digital age has prompted fragrance manufacturers to invest more in marketing strategies to keep pace with constantly changing consumer behavior around the world. In March 2020, Nest Fragrances, an American company that provides perfume and body care products, shifted all of its in-store spending to digital media with a focus on online advertising and working with shoppers at retailers. The increasing popularity of digital marketing is expected to drive the growth of the global perfume market during the forecast period.
Main characteristics of the study:
This report provides an in-depth analysis of the global perfume market and provides the market volume (Billion USD and Kilotonnes) and cumulative annual growth rate (CAGR%) for the forecast period (2020-2027), in considering 2019 as the base year.
It elucidates the potential income opportunities in different segments and explains the attractive investment proposal matrix for this market
This study also provides key insights into the market drivers, restraints, opportunities, new product launches or approvals, regional outlook and competitive strategy adopted by major players.
It profiles the major players in the global perfume market on the basis of the following parameters: company overview, financial performance, product portfolio, geographic presence, distribution strategies, key developments and strategies and future plans.
The key companies covered in this study are Estee Lauder Companies Inc., LVMH, Coty Inc., L’Oréal International, Elizabeth Arden, Inc., Shiseido Co., Ltd., Puig, Perfumania Holdings Inc., Avon Products , Inc., and Hermès.
The information in this report would enable marketers and business management authorities to make informed decisions regarding future product launches, technology upgrade, market expansion, and marketing tactics.
The Global Perfume Market report is addressed to various stakeholders of this industry including investors, suppliers, global perfume manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have an ease of decision-making thanks to the different strategic matrices used to analyze the global perfume market.
Main topics covered:
1. Research objectives and hypotheses
2. Scope of the contract
3. Analysis of market dynamics, regulations and trends
4. Global perfume market, by product type, 2017-2027 (USD billion and kilotons)
5. Global Perfume Market, By Demographics, 2017 – 2027 (USD Billion & Kilotons)
6. Global perfume market, by ingredient type, 2017-2027 (USD billion and kilotons)
7. Global perfume market, by distribution channel, 2017 – 2027 (USD billion and kilotons)
8. Global perfume market, by region, 2017-2027 (USD billion and kilotons)
9. Competitive landscape
For more information on this report, visit https://www.researchandmarkets.com/r/nmpgmh
See the source version on businesswire.com: https://www.businesswire.com/news/home/20210604005468/en/
Laura Wood, Senior Press Director
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