Mugler joins forces with Publicis Luxe to celebrate ANGEL’s 30th anniversary in style
The agency launches a glamorous and muse celebration
First launched in 1993, Mugler’s Angel was an unprecedented success. The sweet blue scent in its star bottle has been making waves for its original fragrance, changing the perfume world since its inception. Today, thirty years later, Angel continues to assert itself as an icon and an eternally contemporary fragrance.
Thus, to celebrate Angel’s thirtieth anniversary and in homage to Thierry Mugler, who died in January, Mugler Mode et Parfums has teamed up with Publicis Luxe for a glamorous and muse celebration. The “We Are All Angel” campaign is set for worldwide release and aims to reflect the One Mugler strategy.
The vision for the 360 campaign, according to Mugler Fashion creative director Casey Cadwallader, was to express “seven different contemporary femininities” with the aim of highlighting the different facets of the fragrance and amplifying its diversity and non-conformity. Witness the seven talents, including top model Irina Shayk and artist Nina de Lianin, who was muse and close friend of Thierry Mugler.
The media campaign was launched worldwide on October 4, 2022.
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AGENCY : PUBLICIS LUXE
Executive Creative Director: Aurelien Nauleau
Artistic director : Lea Rissling x Julie Richard
CR: Virginia Brown
Music producer : Clement Bonet
Account management : Julien Baré, Malika Croisetu, Sharonne Rakkah
TV production: Sanae Belkouri
Purchase of art: Laurent Camilleri
Directors / Photographers: Torso
Production : Division
Executive producer : Valentin Gomes-Ferenczi
Post-Producers: The mill
Music & Sound Production: prodigious france
Executive music production: Asma Maroof x NGUZUNGU
Genres: fashion beauty
Categories: Beauty and Health, Perfume and aftershave
Publicis Luxury, Thu 06 Oct 2022 09:29:00 GMT