Lidl named cheapest supermarket in February ahead of Aldi in first place
The cheapest supermarket is Lidl, according to an analysis comparing the cost of the average shopping list in February 2022. Which? compared the cost of 23 essential products, including own brands, over 28 days to determine the cheapest store for that month.
Lidl’s average shopping list was £24.21, beating rival discounter Aldi by 62p. The most expensive supermarket was Waitrose at £33.71, almost £10 more than Lidl.
Two of the biggest price differences between stores were PG Tips, which cost £1.52 more at waitrose than Lidl and own brand seedless grapes, which had a difference of £1.41. Food prices hit near record highs as cost of living crisis deepens, reports The Mirror.
Ryan McDonnell, Managing Director of Lidl, said: “We are extremely proud that more customers are choosing to shop at Lidl. This belief is at the heart of everything we do, from keeping prices low to making our offering as accessible as possible through new store openings.
“And it’s clear that shoppers still want and value that in-store experience, despite the impact of the pandemic on shopping habits. In February alone, we opened 13 new stores and our expansion plans continue. “continue at a steady pace. As households deal with the rising cost of living, we are absolutely committed to continuing to offer them the best value for money on the market.”
Cheapest supermarkets in February – ranked
Lidl – €24.21
Aldi – €24.83
Tesco – £27.4
Sainsbury’s – £27.68
Morrison – £29.19
ocado – £31.28
waitrose – £33.71
Kantar, which tracks prices, said inflation in February was 4.3%, with prices rising fastest for salty snacks, fresh beef and cat food, while the cost of bacon, beer, lager and spirits dropped. Sales in the 12 weeks to February 20 were down 3.7% from the same period a year ago, but the data research group said that was mainly due to difficult comparisons with 2021 , when the country was in lockdown.
Supermarket sales remain 8.4% above pre-pandemic levels, Kantar added, despite a shift towards restaurants, and there has been growth in on-the-go meals as staff return to offices. .
Fraser McKevitt, head of retail and consumer insights at Kantar, said: “Besides the onset of the pandemic, when we saw grocers cut promotional offers to maintain availability, this is the rate inflation rate we have seen since September 2013. Added In addition, continued supply chain pressures and the potential impact of conflict in Ukraine are expected to continue to drive up prices paid by consumers.
“To understand how shoppers are reacting, it’s a complex picture for the market this month. Households spent an average of £26.07 less in supermarkets in February and own brand sales did better than brands for the first time in three months.”
He added: “It is important to point out that the fall in monthly expenditure is not entirely due to savvy budgeting. With the official end of Covid restrictions in England, more of us are eating on the go, buying sandwiches, salads and snacks on our lunch breaks and having meals with friends and family. This means we buy less food and drink at home.”
Discount supermarkets, including Aldi and Lidl, have seen some of the strongest growth, in part because they don’t have online services and have benefited from shoppers returning to stores with greater trust.
About 1.3 million more customers went to Aldi and an additional million to Lidl compared to 2021, Kantar added. By comparison, 835,000 fewer shoppers shopped online in the past four weeks, with digital sales now accounting for 13.3% of all grocery spending, down 2.1 percentage points.
The drop could have been bigger, but storms Dudley and Eunice over the past month had a significant impact on shoppers’ outings, with almost seven million fewer rides in the week ending February 20. Tesco extended its reach as the UK’s largest supermarket, increasing market share from 27.4% to 27.7% over the period.
Sainsbury’s, Asda, Morrisons, Co-op and Iceland all lost market share and sales compared to a year ago, while Aldi and Lidl saw the strongest growth, with sales up 3.3% in the 12 weeks to 20 February compared to the same period in 2021.
For more stories of where you live, visit In your region.