Launches of new drinks: May 2022
Prebiotic Tropical Moju
Moju, a brand of plant-based functional drinks, has launched a new drink called Tropical Prebiotic.
“Bustling with delicious summer flavors, each shot contains fruity mango, zesty lime and zesty baobab, blended with MOJU’s signature blend of powerful prebiotics and plant fiber,”says the mark.
“Available to customers in 500ml and 420ml dose bottles, the new prebiotic was designed to be injected daily and expertly created to support immune and digestive health by encouraging a healthier and more diverse gut microbiome.”
The drink is available in the UK from Waitrose, Planet Organic and Wholefoods: priced at £27.80 for 4 x 500ml bottles.
The Malibu rum brand is expanding its line of ready-to-drink products with two new flavors – Pineapple Bay Breeze Cocktail in a Can and Watermelon Mojito Cocktail in a Can – in time for the American summer.
“After launching Piña Colada and Strawberry Daiquiri in the fall, Malibu is tapping into seasonal flavors and giving fans even more convenient ways to enjoy their favorite summer spirit, hassle-free,” declares the owner of the Pernod Ricard brand. “Perfect for days at the beach, laying by the pool, or hanging out on the rooftop, the new Pineapple Bay Breeze and Watermelon Mojito will be available nationwide in 12oz cans and have a 7% ABV.”
In addition to the new ready-to-drink offerings, the brand is also launching a new campaign called “Welcome to Malibu”, which “reimagines Malibu as more than just rum, but as a place where you step into a hyperreal world where everyone is unplugged and can shamelessly embrace the things they love.
British squash brand Robinsons is launching a new Benefit Drops range: each with a different functional benefit.
The range of concentrated squash comes in 66ml sizes which can be displayed on clips in store front fridges to encourage impulse purchases and keep the brand top of mind with shoppers.
The new Benefit Drops range consists of:
- Vitality: peach, mango and passion fruit with added vitamin B3
- Immunity: Orange and guava flavor with added vitamin C
- Boost: Raspberry, Strawberry & Acai with added B6
- Focus: Lemon, lime and ginseng with added B3 and zinc
Ben Parker, Commercial Director at Britvic, said: “When people are on the go all day, we know it can be hard to stay hydrated. Benefit Drops are the perfect portable format for on-the-go shoppers, adding great taste and extra vitamins to their water. In fact, 32% of consumers said they would be interested in purchasing vitamin or mineral fortified syrups and squash.
“Our existing range of Minis is currently the biggest Pocket Squash brand in the category, generating £6m in RSV and selling over 3.2m units in the last year alone. The success of the Minis line reflects consumer demand for convenient squash formats, as on-the-go opportunities continue to make a comeback.
Rosé without alcohol
Kin Euphorics, the Austin-based soft drink brand launched in 2018, is launching a new rosé alternative called Bloom.
The drink is “inspired by your favorite all-day rosé, but dreamier and tastier and at 0.0% ABV…a scintillating fusion of summer strawberry, barrel oak and rosemary citrus,”depending on the brand.
“Like a warm embrace with your toes in the sand, Kin Bloom brings balance to the current line of Kin Euphorics that is sipped to lift your spirit (day: Spritz + Kin High Rhode) or is a portal to peace (night: Lightwave + Dream Light).”
Non-alcoholic beer to support humanitarian aid to Ukraine
British non-alcoholic brewer Nirvana Brewery has launched a limited edition beer to support humanitarian aid in Ukraine.
Limited Edition Lemon Gose 0.5% is an easy-drinking, tart wheat beer inspired by traditional northern German sour beers. A refreshing and rejuvenating Gose, this beer is infused with roasted coriander seeds, dried lemon peel and a handful of dried Persian limes for subtle complexity. Maldon sea salt flakes have also been added to balance out the tart lemon and lime flavors.
“With the summer sun approaching, we thought a bright, sunny beer was in order for our last seasonal beer,”says the brewery. “However, we know that life has been far from sunny for those affected by the war in Ukraine.
“Like many others, we want to do what we can to support those affected by the conflict, so 10% of all proceeds from our limited edition Lemon Gose 0.05% beer will go directly to supporting aid humanitarian.
“The design of the beer bottle bears the blue and yellow colors of the Ukrainian flag. Graphic lemons and salt flake drops nod to two of beer’s signature ingredients.
Golden Wing Barley Milk
Molson Coors launches Golden Wing Barley Milk: an alcohol-free plant-based milk that will be sold in the dairy aisle.
Made with five ingredients – including non-GMO barley stock from the fields of Coors barley growers – Golden Wing is launching in Sprouts and Whole Foods in California as well as online.
Shedding a khaki color, Golden Wing has a “malty sweetness reminiscent of leftover milk in a bowl of cereal. With a simple ingredient of water, barley, sunflower oil, Himalayan pink salt and shiitake mushroom extract, the milk tastes natural without being overly sweet or astringent.
Golden Wing contains 130 calories and, compared to 2% milk, it contains 60% less sugar, 50% more calcium and twice as much vitamin D.
“The plant-based milk category is growing rapidly, and it’s largely fueled by innovation,” , says Brian Schmidt, Molson Coors marketing director for non-alcoholic products. “Whether almond, oat or barley, innovation provides alternatives for consumers seeking the benefits of plant-based milk.”
“We know beer, and because of that, we know barley. With our experience and expertise, we believe this will be the next major evolution in the plant milk category.”
Tea rich in polyphenols
Dilmah Tea, the growers, harvesters and brewers of 100% ethically pure Ceylon tea, have launched Singapore’s most anti-oxidant bottled iced teas, with polyphenol content of up to 120mg per 100ml.
Launched in partnership with Beverage Partners International (BPI) and Teabrary International, the range is available in six artisanal flavors made from green or black tea.
Polyphenols are antioxidants encompassing the chemical compounds catechins, theaflavins, and thearubigins that work to control the damaging effects of free radicals in the body. Tea is particularly rich in polyphenols, but Dilmah has found a way to increase its polyphenol content to the maximum.
It has recorded 85.03mg polyphenols per 100ml for its black tea and 125.13mg polyphenols per 100ml for its green tea, compared to other green tea brands on the market which range from 48.01mg/ 100ml at 102.36mg/100ml.
The green tea range comes in flavors such as Lady Lavender, Rose & French Vanilla and Arabian Jasmine. Black tea is available in Lemon and Lime, White Peach, and Royal English.