Iceland sees 40% increase in jam sales after Queen’s death | New
Iceland reported a 40% increase in marmalade sales following the queen’s death.
The retailer’s managing director, Richard Walker, tweeted this afternoon that sales of the can had “up 40% in the past week” ahead of Queen Elizabeth II’s funeral.
Jam sales increased by 40% last week 👑 🇬🇧
—Richard Walker (@icelandrichard) September 20, 2022
It comes after Royal Parks released a statement on Monday, September 12, discouraging mourners from omitting marmalade sandwiches in tribute to Her Majesty.
The unusual token of condolence was apparently inspired by a skit performed by the late Queen for the Platinum Jubilee.
The TV skit saw Paddington Bear join her for tea and marmalade sandwiches at Buckingham Palace.
However, marmalade was not the only food and drink product to see sales increase in the days following the queen’s death.
Take the Dubonnet aperitif, owned by Pernod Ricard – considered the Queen’s favorite drink – which sold out in Tesco and Waitrose online stores last week as shoppers rushed to stock the drink ahead of the funeral .
Waitrose also sold it ahead of the Platinum Jubilee in June, reporting a 50% year-on-year sales increase at the time.