How to design a successful glass perfume bottle?
We all know two important parts of perfumery products, the perfume and the packaging bottle. The design of the perfume bottle is as important as the design of the perfume, but do you know how a successful perfume bottle is designed? Do you know why some perfumes share the same bottles of whiskey and vodka? Do you want to bring out your 20ml perfume glass bottle or 50ml perfume glass bottle and share the lucrative perfume industry? Learning from the cosmetic giants is good for new players.
Thanks to the perfume creator’s share, we can take a look at how the cosmetic giants forge a new perfume.
How is a perfume bottle designed? First of all, you need to know the working process of the project to create a perfume bottle. It is difficult to present them all here, but you can learn more about the structure of the management process by a simple diagram.
The “designer perfume brand” system unveils the first layer of mystery in the perfume industry. The process is like refining a perfume or making a wine, from start to finish, back and forth, and it can go on and on until the idea and plan are perfected in one go. Designer Della Chuang’s works such as Tom Ford Black Orchid and Ralph Lauren Polo Blue cost two years, and when she recalls her life at that time, the days were either dark and gloomy or full of precious blue, almost even eating and sleeping were in an uplifting creative flow of blue and black.
Next comes the creative process of designing the perfume. In addition to maintaining a “best friends” relationship with the operations team and constantly consulting on the operational concept of the fragrance, the creative department mainly focuses on ——
l Helping the brand creator translate their tangible fashion vision into an intangible olfactory concept, then package it into a fragrance that offers the consumer a vision and a dream.
l Evoke the perfumer’s creative inspiration with words and visuals, so that their emotionally charged fragrance ideas flow in a clean channel, with color, rhythm and structure. The creative process of perfume design is complex and complicated, again, the following simple illustration will give you a first understanding of the perfume bottle design process: the creative perfume design process has two main axes.
The creative process of perfume design is complex and complicated, again, the following simple illustration gives you a first understanding of the perfume bottle design process:
The creative process of perfume design has two key points.
The brand designer is dominant over the creative process of the designer perfume brand
Basically, before the idea of the fragrance is developed, the visual concept has already taken shape. Take the example of Tom Ford Black Orchid, the mysterious and sexy image of the goddess has been at the center of the creative team (fragrance designers/creative directors and perfumers) since the beginning, and any visual or olfactory creativity made by the sequel is 100% to convey the mood and intrigue that Mr. Ford wants to convey.
Perfume is the soul, design is the skeleton
The perfumer and the designer complement each other, working together in the most transparent way. Therefore, when the design of the perfume bottle is approved by the manager, I will definitely show the work to the perfumer, because when it comes to perfumery, color has an important place, especially for the transparent glass bottle, beauty , the transparency and stability of the hue of the perfume is definitely a key aspect that cannot be ignored. For example, after choosing the color of the Tom Ford for Men perfume bottle to be clear and colorless, the color of the perfume is one of the main visual keys to conveying masculinity. The designer scoured every whiskey store in New York, big and small, looking for a color that would look like a warm, fragrant liquid running down my throat. But once the perfume color was decided, she had to meet with the perfumer to decide if the combination of ingredients used in the perfume would blend with the color she wanted. Indeed, there are different approaches to the same theme of perfume ideas. The approach determines how the idea is created, what it is about and what the scent will look like in the end.
The biggest challenge in designing a “designer fragrance brand” is that – maintaining the brand’s visual identity while being able to constantly innovate.
Uzone Group has a creative design team and enough supply chain partners. We can accommodate your request to customize your ideal glass perfume bottle. You can read more about one of our customer cases. We can provide one-stop service for buyers. For small buyers who want to participate in perfume business, start with the small bottle which has low cost, like 20ml perfume glass bottle, can be a safe choice.
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