The Swedish HernÃ¶ distillery has extended its presence in the UK by launching its Old Tom Gin in Waitrose supermarkets.
The gin can be purchased at Waitrose stores for Â£ 34.95 (US $ 48.69)
HernÃ¶ Old Tom Gin is available at 36 Waitrose stores across the UK, with the brand hoping to cater to the “growing number of discerning gin lovers”.
Jon Hillgren, Founder of HernÃ¶, said: âHaving lived in London and started HernÃ¶, it has always been a dream to be on Waitrose shelves one day.
âWe are all thrilled with the launch and look forward to introducing Old Tom to their discerning customers. “
HernÃ¶ Old Tom Gin contains a woody spice, with a soft and light palate. The 43% ABV gin also contains floral and juniper notes, which make up its smooth and “lasting” finish.
âHernÃ¶ was one of the pioneers of the international gin market and its reputation for craftsmanship and quality makes it one of the most respected artisanal distilleries in the market,â said John Vine, Waitrose spirits buyer.
âIt’s great to present their amazing Old Tom to our customers,â he added.
The 500ml bottle can be purchased through Waitrose in-store and online through Waitrose Cellar, for a suggested retail price of Â£ 34.95 (US $ 48.69).
HernÃ¶’s Old Tom expression was part of our selection of 10 award-winning gins in our recent Gin Masters blind tasting competition.
British liquor merchant Berry Bros. secured five more Waitrose listings for its wallet last month.