Fragrance Creators innovates at World Perfumery
WASHINGTON, July 01. 2022 (GLOBE NEWSWIRE) — Fragrance designers continue to push boundaries and explore new frontiers. During his round table: Scent management in the digital ageat the World Perfumery Congress in Miami, Florida, Fragrance Creators President and CEO Farah K. Ahmed announced the association’s bold leap into the future: Fragrance Creators has become the first trade association to join the Metaverse.
“We are a forward-looking and active association,” Ahmed said. “We know it’s important to meet the challenges and opportunities of today while securing a stake in shaping our future. By becoming a first trade association to join the Metaverse, Fragrance Creators is well placed to shape politics in the virtual world and to influence new frontiers.I am excited to engage with this new platform and discover new digital ways to advance industry management in aspects that we have not yet imagined.
Fragrance Creators also announced new research, sponsored by the association, which explores why humans have always relied on fragrances and what makes fragrance an essential part of household products. Published earlier this year in Cognitive research: principles and implications, this study was officially presented to the public during the World Congress of Perfumery during a panel entitled “Benefits of perfume in everyday life”. Using a three-factor benefit framework, the first of its kind, this research aims to explain the appeal of fragrances in household products. The new framework focuses on functional benefits (malodor mitigation, basic odor coverage, freshness), user experience benefits (cleanliness, efficiency, pleasure) and emotional benefits (increased confidence, mood and nostalgia). Find an executive summary, as well as a link to the full article, on the Fragrance Creators website here.
“I would like to thank the authors of this article for their commitment to evidence-based research,” said Cynthia Reichard, Co-Chair of the Fragrance Creators Board of Directors and Executive Vice President at Arylessence, Inc. “We have long understood the value scent brings to everyday household products, and I’m glad the new three-part framework for this research is helping to advance that understanding. »
Also during their panel discussion, speakers Ahmed, Reichard and Sumit Bhasin, Fragrance Creators Board Member and Senior Vice President, Innovation, Product Development, Research and Corporate Development at The Estée Lauder Companies Inc ., highlighted the importance of value chain collaboration and supplier diversity and how digital can continue to improve collaboration and meaningful transparency. Speakers reinforced the association’s commitment to advancing marketplace policies that enable all responsible businesses to create, innovate and thrive while doing good for people and the planet.
“Supporting the success of companies of all sizes, from large multinationals to independent perfumers, is what makes our entire industry stronger and better,” said Bob Weinstein, Co-Chair of the Fragrance Creators Board of Directors and President. and CEO of Robertet USA. . “Supplier diversity is central to our ability as an industry to deliver good to our consumers and the planet.”
The association has also used the World Perfumery Congress as an opportunity to survey perfumers around the world, asking attendees to predict which fragrance will be the next trend in home care and fine fragrance. Among the more than 275 participants surveyed, the results were: Room fragrance = sandalwood; Fine Perfume = White Musk.
Home fragrance options: Tropical, Grapefruit, Sandalwood, Animalic, Fruit Brandy, Gourmand (Praline/Caramel) and Jasmine. Fine fragrance options: orange blossom, iris, violet, gourmande (praline/caramel), white musk, sparkling amber and blackcurrant.
Fragrance Creators Association is the primary fragrance trade association representing the majority of fragrance manufacturing in North America. We also represent fragrance-related interests throughout the value chain. The more than 60 member companies of Fragrance Creators are diverse, including large, medium and small companies that create, manufacture and use fragrances and fragrances for home care, personal care, home design, fragrances purposes and industrial and institutional products, as well as those that supply fragrance ingredients, including natural extracts and other raw materials that are used in perfumery and fragrance blends. Fragrance Creators created and administers the Congressional Fragrance Caucus, ensuring ongoing dialogue with members of Congress and staff. We actively participate in IFRA and have a designated representative on the IFRA Board of Directors to ensure that association members are represented in global discussions and that the North American perspective is considered in positions. and global fragrance policies. Fragrance Creators also produces The Fragrance Conservatory, the comprehensive digital resource of high-quality fragrance information – www.fragranceconservatory.com. Learn more about Fragrance Creators at fragrancecreators.org—for people, fragrance, and the planet.
Image 1: Fragrance Creators Association joins the metaverse
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The association of perfume creators joins the metaverse