Fans, paddling pools and burgers fly off the shelves during a shopping spree during the heatwave
Fan beers, ice cream, paddling pools and burgers exploded as the heatwave sparked a spending spree for summer essentials.
Waitrose had its biggest week for ice cream, with sales up 36% year on year, while sales of fans and air conditioning units at John Lewis were up 709% year on year.
Asda sold at least 4.5 million sausages and 1.4 million burgers last week, while charcoal sales rose 400%.
Sales of ready-to-drink spirits at Asda were up 72% on an average week, while fan sales were up 1,300%.
Asda said its range of paddling pools saw sales increase by 1,000% compared to the same period the previous week.
Waitrose said sales of premium ice creams were up 45% year-on-year.
Joe Sharkey, ice cream buyer for Waitrose, said: ‘Our ice creams and lollipops continue to fly off the shelves as our customers look for ways to stay cool.
“We had our biggest week of ice cream sales last week, with sales up 36% on last year – and we still have good availability to help customers beat the heat.”
Elsewhere, Hotel Chocolat co-founder and chief executive Angus Thirlwell told the PA news agency that online chocolate deliveries were suspended.
Mr Thirlwell said: ‘It’s not glorious weather for a chocolatier.
He added: “It is common to suspend deliveries of chocolate in e-commerce when there is excessive heat.
“There’s no point sending them if they’re just going to melt.”
According to the Met Office, all the stock at a chocolate factory in Liverpool melted during a heat wave in August 1990.
Meanwhile, the increased heat hasn’t impacted berry production too badly, with growers able to keep up with demand.
Nick Marston, chairman of British Berry Growers, said: “Generally yields will be a bit lower as the berries ripen faster and aren’t quite the same size as if the berries were growing longer.
“However, the rapid ripening creates a harvest spurt which, if good weather continues for a few days, which it does, meets increased consumer demand.
“Usually if the sun is shining we see more Britons buying berries, outdoor entertainment, summer desserts etc., these are all good opportunities to buy berries.”