EDITORIAL How Top500 Retailers are Evolving Their Online and Offline Strategies for Post-Pandemic Retail – Editorial
Shoppers are more likely to buy online, but also want to buy in-store. Image: Shutterstock
In today’s InternetRetailing newsletter, we report that Top500 retailers are taking their digital focus to a new level in the wake of the Covid-19 pandemic and lockdowns.
Hotter Shoes uses AR to allow shoppers to use their smartphones to find the shoes that best suit them in a move he says is driven by going online during lockdown. The retail brand also uses its in-store digital 3D measurement technology.
Pureplay Victorian Plumbing to float in the AIM market as it pursues a short-term strategy of improving its supply chain and customer experience, as well as a long-term strategy of expanding both in product categories and new European markets. He says he has benefited from the fact that more bathroom customers have been shopping online since the emergence of the pandemic.
But if shoppers want to buy online, and are likely to continue to do so more than they did before the Covid-19 pandemic, there is evidence of a strong appetite for in-store purchases. The number of people visiting stores increased sharply on the sunny holiday weekend compared to the previous week, according to data from Springboard and New West End Company, and the year before. However, attendance is still well below the level it was at the same time in 2019.
Waitrose is prioritizing sustainability by adding more unpackaged products to its range – in response to growing customer demand, in-store. At the same time, it gives shoppers a reason to come into the store and buy, rather than ordering online.
The effect of the foreclosure on stores is highlighted in the BRC’s call for government to act as rent calculation day approaches for multi-channel retailers. Thousands of stores could be at risk when owners can again sue over unpaid rents during the pandemic and associated lockdowns.
In today’s guest commentary, ReachFive’s Russell Loarridge considers the future of retail – and how much of the pureplay retailer will be.