Camelot announces record year 2020/21 for UK national lottery
Camelot has released its 2020/21 financial results, which highlight a record year for the UK National Lottery.
National Lottery sales hit a record high of £ 8.37 billion (£ 11.8 billion) for the year starting April 1, 2020 and ending March 31, 2021, an increase of 468 , £ 8million.
Lotto draw games also increased sales as all of its draw-based games had sales of £ 4.69bn, an increase of £ 154m. Instant product sales hit £ 3.68 billion despite falling scratch card sales.
In the year, total national lottery sales topped £ 8 billion for the first time, resulting in the best returns for good causes.
The lottery pledges to support communities during the pandemic
Camelot Chairman Sir Hugh Robertson said: “This is the fourth consecutive year of increased sales since our strategic review in 2017. The National Lottery was once again delivered to the UK this year, with the highest returns ever for good causes from sales alone. .
“This was achieved by making the right strategic calls as a company alongside the support of the players and the extended family of the National Lottery. I would like to thank the government, the national lottery distributors, our retail partners and, most importantly, the national lottery players without whom this remarkable achievement would not have been possible. “
In 2020/21, £ 1.89bn was generated for good causes, or £ 36m each week, while lottery obligations to the government also exceeded its tally by £ 1bn sterling for the first time, resulting in a record £ 3.1bn in returns for good causes.
Under Camelot’s license terms, approximately 1% of sales were kept as profit, 4% spent on operating costs, and 95% distributed to winners and the company.
The National Lottery strengthens brand awareness
Lottery results inadvertently increased brand positivity and improved performance, with Camelot stating that “National Lottery brand positivity has increased since 2017”.
However, due to its work over the past 12 months and particularly during the peak of the pandemic in March 2020, Camelot claims awareness around the brand has peaked which “ultimately promotes mass participation”.
An initial commitment of £ 300million by the community fund had doubled to £ 600million, as part of a pledge to distribute more among all national lottery distributors.
In December, the “Thanks a Billion” campaign aimed to raise essential funds for projects across the country; now at £ 1.2bn, it has become the largest contribution to the pandemic relief effort outside of government.
Still, the pandemic has created problems for Camelot, as its retail segment has suffered as a result of the pandemic, with in-store sales falling from £ 5.45bn to £ 4.86bn. sterling.
Records broken in almost all segments
However, despite the decline in retail, the group was able to invest strategically in digital and create 2.7 million new online listings, allowing The National Lottery to record its highest digital sales at 3.51. billion pounds sterling.
Camelot said they created 389 new millionaires, plus one new millionaire every day. Another record was set when the players were awarded £ 4.85million in prizes.
Camelot CEO Nigel Railton added: “We know last year could have been very different and it reminds us that we cannot take anything for granted.
“Over the coming year, we plan to give players more reasons to play and more ways to enjoy the fantastic projects made possible by the National Lottery. For this reason, I am more optimistic than ever.”