Brits play lottery to feel good, not to win millions, study finds
PEOPLE play the lottery to feel good, not to become millionaires, according to research.
Those who bought a ticket were found to be happier in the hours that followed.
Four out of ten didn’t even bother to check the results.
The results are mirrored in real life – with more than £100million in unclaimed lottery winnings in the UK in the past year alone, researchers say.
And the results prove that players are looking for “not just money, but a better mood,” they add.
Players were also found to be more likely to purchase a ticket when feeling depressed.
The team, from the Chinese Academy of Sciences, carried out a series of tests to see what motivated people to try their luck.
In one, people were given a scratch card worth £5, told they could win up to £2million and come back in five days to check.
A second group were asked to return to claim £5 in cash.
The entire cash group showed up to claim their money, but 42% with tickets did not.
Another experiment found that happiness improved by 20% after getting a ticket.
Writing in the journal Cognition and Emotion, researcher Dr Shu Li said, “What lottery players want is not tangible money that can make their dreams come true, but rather a good mood accompanied by daydreams.
“If what people want is good humor and daydreaming, the fact that many lottery winnings go unclaimed starts to become understandable.”