Asda named cheapest online supermarket ahead of Tesco, Sainsbury’s, Morrisons and Waitrose
Supermarket giant Asda has been named the UK’s cheapest online supermarket when it comes to a typical shopping basket.
A study by an online price tracking website found that the supermarket is the cheapest for customers compared to six major online retailers.
The comparison by www.alertr.co.uk used the government’s “shopping basket” used for the consumer price index for basic and common goods.
Asda cost £18.88 less than Waitrose, the study found.
The results were determined by carefully tracking how each online retailer sets prices for the 42 items described in the government’s Consumer Price Index “basket” on a weekly basis.
Latest research has revealed that Asda is still the defending champion – considered the most affordable supermarket today, with a total basket cost of £109.86.
Tesco came second with a current basket cost of £115.63 (£5.77 more expensive than Asda).
Looking at the prices in the six supermarkets, Asda was found to be the cheapest for the consumer’s weekly shop by far; found £18.88 cheaper than Waitrose – the most expensive supermarket at the moment.
Looking at price changes across the board, flour at Sainsbury’s and Morrisons started the month at £1.50, then for the remaining weeks of January dropped 50p to £1, ahead of Pancake Day. However, at Waitrose flour was £1.55 for the first week of January and then increased in price to £1.80 by the end of the month.
Fruits and vegetables
In terms of fruit and vegetables, Asda has established itself as the cheapest supermarket for items such as bananas, apples, peas and carrots – all below the cost of £1.50. For broccoli however, Morrisons and Ocado were the cheapest of all the supermarkets, both selling at 46p. Asda and Tesco followed very closely at 49p and 50p respectively.
For basic necessities, such as bread and milk, Asda was again the cheapest supermarket, followed by Tesco and Morrisons. Support for milk is between 80p and 95p across the six stores, and for bread the cost is between 55p and 65p.
Morrisons was found to be the cheapest supermarket for alcoholic products, closely followed by Asda, with an overall price difference of just £1.10. Both supermarkets currently sell gin and vodka for £13, while Sainsbury’s and Ocado sell the same drinks for £15.50. For wine in particular, Asda is the cheapest at just £5.50 a bottle, compared to almost every other supermarket at £6.50 and above.
The soaring cost of living is putting household budgets under pressure, with some having to choose between heating and food.
Here are some resources available if you need help.
Advice to citizens
Citizens Advice is an independent charity providing free, confidential assistance with legal, consumer, housing, debt and other issues. His website details what help is available and where your nearest office is, for face-to-face advice.
Helpline : 0800 144 8848 in England / 0800 702 2020 in Wales (open 9am to 5pm Monday to Friday)
The Trussell Trust
The Trussell Trust supports a national network of over 1,200 food banks, providing free emergency food to those in need. You can use his website to locate support wherever you live.
Hotline: 0808 208 2138 (open 9 a.m. to 5 p.m. Monday to Friday)
Turn2us is a national charity that provides practical support for people in financial difficulty. His website includes a benefits calculator and details about programs and subsidies in your area, including energy and water bills.
Hotline: 0808 802 2000 (open 9 a.m. to 5 p.m. Monday to Friday)
Andy Barr, co-founder of www.alertr.co.uksaid: For the Weekly Shop at the moment, prices really vary across the board, with a pretty sharp difference between the top and bottom places in the leaderboard of nearly £19.
“Tesco appears to have retained second place with a price difference of almost £6 between them and leaders Asda. Ocado and Waitrose continued to compete not to be named the most expensive of the biggest supermarkets – with a marginal difference of just 75p between them this time around.
“As we approach celebrations like Mardi Gras and Easter, the battle for supermarkets to offer the best deals to their customers will only go up a notch and we can already see this with the price of flour.”
The online price tracking website has tracked the prices of 42 everyday shopping basket items on the Office for National Statistics’ Consumer Price Index (CPI) since 2019.
The list includes items such as eggs, milk and bread, as well as non-perishables such as pasta, rice and cereal. Prices from six of the largest supermarkets are analysed, with discount retailers Lidl and Aldi not included due to the inability of customers to buy full ranges online and not having the same similar branded products than those of other supermarkets.
Own brand items (or their equivalent) were monitored in the search to give the most unbiased comparison of products and their prices, with the exception of branded items which the six supermarkets stocked (e.g. Coca-Cola , Kellogg’s Cornflakes, etc.) .
Full breakdown of current basket costs for each supermarket:
1. ASDA- £109.86 (£2.86 more than last month )
2. Tesco – €115.63 (£1.18 more than last month )
3. Morrison – £119.63 (£1.29 more than last month )
4. Sainsbury’s – £117.62 (£1.55 more than last month)
5. Ocado – £127.89 (£1.69 more than last month)
6. Waitrose – €128.74 (£4.68 more than last month)
Alertr.co.uk states, “To ensure results across all stores are fair, if an item is unavailable or out of stock in any of the six online stores, the product is fully rejected and not analyzed in the final costs of all stores.Items can also be replaced with another similar item, as long as it is in stock at all six retailers.However, for this current basket, no tracked products had to be exchanged or not was out of stock.