All that matters this morning
AA appoints group brand manager
The AA has appointed Will Harrison as group brand director and has begun a strategic review of its advertising agency.
Harrison has been promoted from his position as brand marketing manager at the breakdown service provider. He joined the company in 2020 from mobile network Three, where he was responsible for marketing communications.
Following Harrison’s role change, his team will report to AA Group Marketing Director Mark Felix. The CMO group indicates that following these changes, the company decided to embark on a strategic review of its advertising management.
Adam & Eve/DDB had been the brand’s advertising agency since 2014. The agency worked on AA campaigns such as “Singing Baby” and “Love That Feeling” with Tukker the dog. Felix describes the agency’s work for the brand as “brilliant,” but says it’s a good time for the review to take place.
“We believe the time is right to have a strategic review to explore new options to move the brand forward during this exciting time for AA. Therefore, we are in discussions with multiple agencies and will report back in due course” , he said.
“We have big ambitions for the future, so this is an exciting time to support our market-leading brand, propositions and customer experience”
Rolex raises prices by 5% in the UK due to the weakness of the pound sterling
Luxury watchmaker Rolex has raised prices by an average of 5% in the UK, due to a fall in the value of the pound.
The value of the British pound against the US dollar fell to $1.15, the lowest level in more than 30 years. This fall in the value of the pound meant that Rolex watches could have been relatively cheaper in the UK compared to other markets.
A spokesperson for the luxury watch brand confirmed that it raised the price of its watches by an average of 5% earlier this month. Watch publication WatchPro had reported that Rolex had raised prices by up to 7%.
According to WatchPro, an undated Rolex Submariner cost £7,150 in April. The price from this month is £7,500, an increase of 4.9%. He also reported that the price of a GMT Master II has risen from £8,400 to £9,000, representing a 7.1% increase.
Post-Brexit vote in 2016, the pound also experienced a crash. Watchmakers have been slow to raise prices, creating a cheaper market for luxury goods in the UK than elsewhere. This lifted the UK into the top five for Swiss watches, a position it has maintained ever since.
Netflix will launch the ad-supported tier in November
Netflix is reportedly set to launch its ad-supported subscription in November, pushing back the planned launch from next year.
The earlier-than-expected launch is meant to put the streaming service ahead of rival Disney+, which plans to launch its ad-supported tier in December. Reports say Netflix’s new tier will launch in the US, France, Germany, Australia and Canada, among others, and is expected to cost between $7 (£6.10) and $9 (£7.85). £).
Currently, Netflix’s cheapest tier costs $9.99 (£8.71). A standard subscription costs $15.49 (£13.51).
The new tier will be in addition to existing tiers, meaning existing subscribers won’t see any ads introduced.
A Netflix spokesperson said reports of a launch date were only “speculation” and the streaming service was still deciding how to launch its new ad-supported tier.
In July, the company announced that it had lost one million subscribers in the second quarter of 2022.
In an investor call the same month, Netflix chief operating and product officer Greg Peters said he believes the streaming service can “deliver a fundamentally different experience from the advertising experience” on television. .
Waitrose admits stopping rivals from opening stores
Waitrose has admitted to using its land deals to prevent competing supermarkets from opening stores, the Competition and Markets Authority (CMA) has said.
The competition watchdog carried out an investigation between 2010 and 2019 which found Waitrose had conspired with landlords to prevent rivals from being able to open stores nearby. It says the supermarket has used the practice in seven locations across the UK, including Notting Hill Gate, Swindon and Bromsgrove.
The practice violates competition law, according to the CMA. Waitrose has agreed to rewrite the land agreements in question. Rules to prevent supermarkets from entering into such agreements have been in place since 2010.
“Families across the UK are facing rising costs of living. Preventing other supermarkets from opening new stores could prevent people from saving on their weekly store,” says Adam Land, senior director of solutions at CMA. “Waitrose is now fixing that so everyone gets a fair deal.”
In 2020, Tesco was accused of using similar tactics to prevent rivals from opening stores nearby. The CMA found the supermarket chain was using its own land deals to do this, but in a statement Tesco blamed “administrative errors”.
Heart and Alexa team up for campaign
Radio station Heart and Amazon have teamed up for an integrated advertising campaign, which sees listeners telling their smart devices “Alexa, play Heart”.
The 30-second ad features Heart Breakfast presenters Amanda Holden and Jamie Theakston waking up the nation and literally keeping them company throughout the day. The soundtrack is Lizzo’s hit “About Damn Time”.
“I can’t wait to share this campaign with everyone. When we started creating a TV commercial to promote Heart, with Alexa, we wanted something that visualized the warmth and positivity that the brand and its presenters create on air, coupled with the magical qualities of Alexa,” explains the director of Global. marketing of the Samantha Codrington brand.
The campaign will run across multiple platforms over the next five weeks and is led by the TV ad, which was created by creative agency Adam & Eve and produced by Rogue Films.
The advert will also run on YouTube, Facebook, Instagram and TikTok, in addition to outdoor advertising across the UK and live competitions. Media planning for the campaign was led by PHD.
“We’re thrilled to have created an ad that reminds our customers how easy it is to listen to Heart using just their voice – and it’s just one of the many reasons why our customers tell us that they love their Alexa-enabled devices,” says Amazon’s Dennis. Stansbury, Alexa Country Manager UK and Ireland.