Aldi launches a range of ice creams for dogs
Aldi is launching a range of limited-edition dog ice creams. It says it is the first supermarket in the country to carry the product for dogs, which will cost owners £2.99 for a pack of four 100ml mini jars.
The ice cream will be available in two flavors – peas and vanilla and apple and carrot. Beechdean Doggy Ice Cream will be in stores nationwide from June 16.
The ice creams are plant-based and made with real fruits and vegetables to provide a nutritious snack – while keeping canine friends cool in hot weather. As part of the rollout, Aldi is teaming up with ice cream vendors in three regions of the country to see what puppies and pooches think of the refreshing treat.
Julie Ashfield, Managing Director of Purchasing at Aldi UK, said: “With more of our customers now owning dogs, we are delighted to launch a nutritious and tasty treat that will help keep dogs cool in the heat. Being the first UK supermarket to launch a dog-friendly ice cream comes just in time for summer as we look forward to warm weather.
“Teaming up with ice cream vans across the country gives us the chance to put the product directly into the hands of the owner, so they can share a special moment alongside a delicious treat outdoors with their four-legged friend – we’re sure he won’t be able to keep their paws away from her.”
Aldi’s Beechdean Doggy ice cream will be available in the freezer aisle alongside the adult chain’s ice cream. Aldi says it will be a special buy – so once they’re gone, they’re gone. The dog ice cream will be available from ice cream parlors this weekend in Brighton, Essex and Scotland.